How We Got Here
Back in 2019, our founder was sitting in yet another meeting where someone mentioned "we need better budget visibility." Sound familiar? That phrase gets thrown around a lot, but nobody seemed to know what it actually meant for day-to-day operations.
The lightbulb moment came during a particularly frustrating quarterly review. spreadsheets everywhere, conflicting numbers, and that sinking feeling when you realize your financial data tells three different stories depending on who's looking at it.
So we started building something different. Not another complex platform that requires a PhD to operate, but practical tools that make sense to real people managing real budgets. The kind of system you'd want to use yourself.
Today, we're proud to have helped over 15,000 Australian businesses find clarity in their financial processes. But honestly? We're just getting started.